MOVEO folding electric scooter Assignment Example | Topics and Well Written Essays - 3000 words - 1

MOVEO folding electric scooter - Assignment Example Their mission is to establish an environmentally friendly quality mode of transport that offers a cheap and comfortable alternative to the existing transport means. The market target for the MOVEO foldable electric scooter is individuals mainly residing in urban areas. The foldable electric scooter was created with the intention of regulating commuting by car which in turn reduces the emissions that pollute the environment. This follows the growth of awareness among the consumers who are now beginning to welcome two wheeled vehicles as a new mode of transport (Hurst & Gartner 2012). The market for electric scooters has also been boosted by the introduction of electric cars since there are charging spots that are easily accessible within the city which is attracting the interest of both new and existing consumers (Pinson, Jinnett & Pinson 1996). The major primary market for the MOVEO foldable scooter is the Asia Pacific region. This is because there is a high rate of urbanisation which continues to grow every day. Due to this, it leads to congestion in traffic coupled with emissions that pollute the environment. Following these reasons, the governments in the region have all come together to promote the use of electric scooters in order to manage pollution. The electric scooter market is expected to grow tremendously in countries like china and India which also happen to lack the foldable scooter models. The secondary target markets include the North American and the Western Europe markets where electric scooters are currently gaining popularity. The North American emerging market has consumers who buy the electric scooters for luxury purposes who will not hesitate to spend on anything that is stylish in order to match their lifestyles. This is because the clients in the region view two wheeled vehicles as a form of luxury rather than a